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Segment Object

Demand Partners

BidRequest Object


BidRequest.user.data.segment

The Segment object provides data about the user.

NOTE

This object is supported, but not currently populated. Ask your Platform Development Manager for more details.

Field nameData typeDescriptionSent?
idstringThe ID of the data segment specific to the data provider.Sometimes
namestringThe name of the data segment specific to the data provider. For example, gender, dma, or age.Sometimes
valuestringA string representation of the data segment value.Sometimes

For additional publisher enrichment fields, see Supplemental Data.