Site Object
BidRequest.site
If the available impression is on a website, Ad Exchange may include a Site object to describe the website.
A BidRequest can only contain a single Site or App object, not both.
A Site object can reference the Publisher object and the Content object.
| Field name | Data type | Description | Sent? |
|---|---|---|---|
cat | array (string) | The list of IAB content categories that apply to the site. | Sometimes |
domain | string | The site domain (for example, mywebsite.com), which maps to the domain of the bid request URL. | Sometimes |
ext | extensions object | An object containing properties that describe custom fields related to this site. | Sometimes |
id | string | The ID for the site associated with this inventory purchase. | Sometimes |
mobile | integer | Indicates whether the site has been programmed to optimize layout when viewed on mobile devices. • 0 = False• 1 = True (The site uses responsive web design.) | Sometimes |
page | string | The URL of the webpage where the impression will display. | Sometimes |
publisher | publisher object | An object containing properties that describe the publisher of the Site or App for this impression opportunity. | Sometimes |
ref | string | The referrer URL that navigated the end-user to the current page. | Sometimes |
For additional details, see:
- IAB’s OpenRTB 2.5 specification
- Supplemental Data (for additional publisher enrichment fields)