Examples
Last updated on September 11, 2019
This page contains the following OpenRTB bid request and response samples.
on this page
- Display examples
- Mobile examples (Banner, Interstitial)
- PMP examples
- Video examples (App, Web)
- CTV example
For additional information, see IAB’s OpenRTB 2.5 specification.
Display Examples
Last updated on September 10, 2018
This section contains request and response examples for display.
BidRequest example
The following example bid request for a web-based display includes required and optional fields.
{
"id" : "eb85349d-03c3-44f4-a77b-824f7221d116",
"imp": [
{
"id": "1",
"banner": {
"h": 250,
"w": 300,
"battr": [2,3],
"btype": [1,3]
}
}
],
"site": {
"id": "102855",
"name": "Example Site Name",
"domain": "http://www.example.com",
"cat" : [ "IAB15", "IAB15-10" ],
"page": "http://easy.example.com/easy?cu=13824;cre=mu;target=_blank",
"ref" : "http://refer+url",
"publisher": {
"id": "qqwer1234xgfd",
"name": "site_name",
"domain": "my.site.com"
}
},
"device": {
"ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_8) AppleWebKit/537.13 (KHTML, like Gecko) Version/5.1.7 Safari/534.57.2",
"ip": "192.168.5.5",
"geo": {
"lat": 37.789,
"lon": -122.394,
"country": "USA",
"city": "San Francisco",
"region": "CA",
"zip" : "94105",
"type": 2
}
},
"user": {
"buyeruid" : "89776897686798fwe87rtryt8976fsd7869678",
"id": "55816b39711f9b5acf3b90e313ed29e51665623f",
"gender": "M",
"yob": 1975,
"data": [{
"id": "pub-demographics",
"name": "data_name",
"segment": [{
"id" : "345qw245wfrtgwertrt56765wert",
"name" : "segment_name",
"value": "segment_value"
}]
}]
}
}
BidResponse example
The following sample bid response for web-based display contains a single SeatBid object.
{
"id": "eb85349d-03c3-44f4-a77b-824f7221d116",
"seatbid": [{
"bid": [{
"id": "bid1",
"impid": "eb85349d-03c3-44f4-a77b-824f7221d116",
"price": 0.1,
"adm": "<div>Ad Creative</div>",
"adomain": [
"http://www.example.com/clickthrough"
],
"crid": "crid_value",
"nurl": "http://example.com/winnotice?impid={AUCTION_IMP_ID}&auction=${AUCTION_ID}&price=${AUCTION_PRICE}&bidid=${AUCTON_BID_ID}&bidcur=${AUCTION_CURRENCY}",
"ext": {
"brand_id": "brand_val",
"buyer_id": "buyer_val",
}
}]
}]
}
{
"id": "eb85349d-03c3-44f4-a77b-824f7221d116",
"seatbid": [{
"bid": [{
"id": "32a69c6ba388f110487f9d1e63f77b22d86e916b",
"impid": "eb85349d-03c3-44f4-a77b-824f7221d116",
"price": 0.60000,
"adid": "529833ce55314b19e8796116",
"nurl": "http://example.com/win/529833ce55314b19e8796116?won=${AUCTION_PRICE}&impid={AUCTION_IMP_ID}&auction=${AUCTION_ID}&bidid=${AUCTON_BID_ID}",
"adm": "<iframe src=\"http://example.com/render/529833ce55314b19e8796116\" width=\"300\" height=\"250\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" topmargin=\"0\" leftmargin=\"0\"></iframe>",
"adomain": [
"openx.ads.com"
],
"cid": "529833ce55314b19e8796116",
"crid": "529833ce55314b19e8796116_1385706446"
}],
"seat": "772"
}],
"cur": "USD"
}
| Field | Description |
|---|---|
adm | Ad markup field. |
adomain | A list of click-through URLs. |
bid | An array in the SeatBid object that must contain at least one Bid object. |
ext | A field in the Bid object that can contain the brand_id and buyer_id fields. |
impid | A field in the Bid object that must match the id field in the Imp object. |
price | The CPM bid price in the currency that the bidder has configured in Ad Exchange. |
nurl | Notice URL, which is called by the exchange if the bid wins. |
seatbid | An array that must contain a single SeatBid object. |
NOTE
Your bidding application must return a valid response even if you do not want to place a bid. For example, you can return a
204 No Contentor a200 OKresponse with an empty body, which is treated as a bid of0.
Mobile Examples
Last updated on January 23, 2018
This section contains request and response examples for mobile banner and mobile interstitial.
NOTE
Your bidding application must return a valid response even if you do not want to place a bid. For example, you can return a
204 No Contentor a200 OKresponse with an empty body, which is treated as a bid of0.
Mobile banner
The request and response below are mobile banner examples.
BidRequest example
The following bid request is a mobile banner example. To accurately represent a mobile banner bid request, it includes Banner, App, and Device objects.
{
"ext": {
"pchain": "6a123e2ec45678c6:538995987"
},
"source": {
"pchain": "6a123e2ec45678c6:538995987",
"fd": 1
},
"cur": ["USD"],
"imp": [{
"banner": {
"ext": {
"matching_ad_id": [{
"ad_width": 320,
"ad_height": 50,
"creative_id": 538123456,
"placement_id": 537789987,
"campaign_id": 537124578
}]
},
"format": [{
"w": 320,
"h": 50
}],
"h": 50,
"w": 320,
"topframe": 1,
"battr": [1, 2, 3, 6, 7, 8, 9, 17],
"btype": [1, 4]
},
"id": "1",
"exp": 300,
"secure": 0,
"instl": 0
}],
"at": 2,
"id": "0abcf7cf-108c-4051-def7-49e3b9f9gh99",
"regs": {
"ext": {
"sb568": 0
},
"coppa": 0
},
"bcat": ["108", "98", "IAB25", "IAB25-1", "IAB25-2", "IAB25-3", "IAB25-4", "IAB25-5", "IAB25-6", "IAB25-7", "IAB26", "IAB26-1", "IAB26-2", "IAB26-3", "IAB26-4", "OX-108", "OX-98"],
"test": 0,
"device": {
"ext": {
"language": ["en"],
"browser_version": "61",
"browser": "Chrome"
},
"dpidmd5": "05CC972FF8E2F9EF2D1B914CD0DC0C89",
"dpidsha1": "98945FBDC53472CDDA5E15BBFECE3560D026ED11",
"ifa": "7a123a2b-ef45-4b78-ac99-f3e94ab0d556",
"connectiontype": 0,
"carrier": "Frontier Communications",
"language": "en",
"js": 1,
"w": 1440,
"h": 2560,
"osv": "6",
"os": "Android",
"model": "SM-G928V",
"make": "Samsung",
"devicetype": 4,
"ip": "50.50.144.251",
"lmt": 0,
"dnt": 0,
"geo": {
"ext": {
"dma": 617,
"continent": "north america"
},
"zip": "53075",
"city": "random lake",
"metro": "617",
"region": "WI",
"country": "USA",
"type": 2,
"lon": -88.0105,
"lat": 43.5717
},
"ua": "Mozilla/5.0 (Linux; Android 6.0.1; SM-G928V Build/MMB29K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/61.0.3163.98 Mobile Safari/537.36"
},
"user": {
"id": "55816b39711f9b5acf3b90e313ed29e51665623f",
"yob": 1984,
"gender": "M"
},
"app": {
"content": {
"userrating": "4.5"
},
"publisher": {
"id": "538987123"
},
"cat": ["IAB19", "IAB3"],
"storeurl": "https://play.google.com/store/apps/details?id=yourapp",
"domain": "yourapp.com",
"name": "YourApp",
"bundle": "com.yourapp.bundle",
"id": "539321789"
}
}
To learn more about the objects in this request, see:
BidResponse example
The following bid response contains a single SeatBid object. The Bid object includes the bundle field, which is required for app. Bid responses for banner also contain the h and w fields. The adm field supports the use of macros. The example below shows the ${AUCTION_PRICE:OXCRYPT} and {clickurl_enc} macros.
{
"id": "0abcf7cf-108c-4051-def7-49e3b9f9gh99",
"bidid": "78e6c6fe067a5e345b6d9325dd0d9c99",
"seatbid": [{
"bid": [{
"id": "78e6c6fe067a5e345b6d9325dd0d9c99",
"impid": "1",
"adomain": ["advertiserdomain.com"],
"price": 0.19,
"bundle": "com.yourapp.bundle",
"adm": "<img src=\"http://imagename.location.com\"/><img src=\"https://adserver1.com/impressionnotice?impid=1&winning_price=${AUCTION_PRICE:OXCRYPT}&click={clickurl_enc}\"/>",
"crid": "3000567",
"w": 300,
"h": 250
"ext": {
"brand_id": "brand_0",
"buyer_id": "buyer_0"
}
}]
}]
}
Mobile interstitial
The request and response below are mobile interstitial examples.
BidRequest example
The following bid request is a mobile interstitial example. To accurately represent a mobile interstitial bid request, it includes App and Device objects and the instl field in the Imp object.
{
"ext": {
"pchain": "6a123e2ec45678c6:538995987"
},
"source": {
"pchain": "6a123e2ec45678c6:538995987",
"fd": 1
},
"cur": ["USD"],
"imp": [{
"id": "1",
"exp": 300,
"secure": 0,
"instl": 1
}],
"at": 2,
"id": "0abcf7cf-108c-4051-def7-49e3b9f9gh99",
"regs": {
"ext": {
"sb568": 0
},
"coppa": 0
},
"bcat": ["108", "98", "IAB25", "IAB25-1", "IAB25-2", "IAB25-3", "IAB25-4", "IAB25-5", "IAB25-6", "IAB25-7", "IAB26", "IAB26-1", "IAB26-2", "IAB26-3", "IAB26-4", "OX-108", "OX-98"],
"test": 0,
"device": {
"ext": {
"language": ["en"],
"browser_version": "61",
"browser": "Chrome"
},
"dpidmd5": "05CC972FF8E2F9EF2D1B914CD0DC0C89",
"dpidsha1": "98945FBDC53472CDDA5E15BBFECE3560D026ED11",
"ifa": "7a123a2b-ef45-4b78-ac99-f3e94ab0d556",
"connectiontype": 0,
"carrier": "Frontier Communications",
"language": "en",
"js": 1,
"w": 1440,
"h": 2560,
"osv": "6",
"os": "Android",
"model": "SM-G928V",
"make": "Samsung",
"devicetype": 4,
"ip": "50.50.144.251",
"lmt": 0,
"dnt": 0,
"geo": {
"ext": {
"dma": 617,
"continent": "north america"
},
"zip": "53075",
"city": "random lake",
"metro": "617",
"region": "WI",
"country": "USA",
"type": 2,
"lon": -88.0105,
"lat": 43.5717
},
"ua": "Mozilla/5.0 (Linux; Android 6.0.1; SM-G928V Build/MMB29K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/61.0.3163.98 Mobile Safari/537.36"
},
"user": {
"id": "55816b39711f9b5acf3b90e313ed29e51665623f",
"yob": 1984,
"gender": "M"
},
"app": {
"content": {
"userrating": "4.5"
},
"publisher": {
"id": "538987123"
},
"cat": ["IAB19", "IAB3"],
"storeurl": "https://play.google.com/store/apps/details?id=yourapp",
"domain": "yourapp.com",
"name": "YourApp",
"bundle": "com.yourapp.bundle",
"id": "539321789"
}
}
To learn more about the objects in this request, see:
BidResponse example
The following bid response contains a single SeatBid object. The Bid object includes the bundle field, which is required for app. This example also differs from the banner bid response in that it includes the imptrackers field.
If you are currently placing an impression tracking URL in the adm field but need to use imptrackers to reduce discrepancies for pre-rendered content, you should stop placing the impression tracking URL in adm and move it to imptrackers. If you aren’t currently placing an impression tracking URL in adm, you don’t need to make any changes. Additionally, the imptrackers field supports the use of macros. The example below shows the ${AUCTION_PRICE:OXCRYPT} and {clickurl_enc} macros.
{
"id": "0abcf7cf-108c-4051-def7-49e3b9f9gh99",
"bidid": "78e6c6fe067a5e345b6d9325dd0d9c99",
"seatbid": [{
"bid": [{
"id": "78e6c6fe067a5e345b6d9325dd0d9c99",
"impid": "1",
"adomain": ["advertiserdomain.com"],
"price": 0.19,
"bundle": "com.yourapp.bundle",
"adm": "<img src=\"http://imagename.location.com\"/>",
"crid": "3000567",
"ext": {
"brand_id": "brand_0",
"buyer_id": "buyer_0",
"imptrackers": "https://adserver1.com/impressionnotice?winning_price=${AUCTION_PRICE:OXCRYPT}&click={clickurl_enc}"
}
}]
}]
}
PMP Examples
Last updated on September 10, 2018
The following is a PMP bid request sample and its corresponding response sample. See also the PMP bid request object and deal bid request object.
BidRequest example
{
"id": "29677753-3427-48b4-f6c2-6af1735d595e",
"imp": [
{
"id": "1",
"banner": {
"h": 600,
"w": 160
},
"pmp": {
"private_auction": 1,
"deals": [{
"id": "DEAL-ID_VAL",
"at": 2
}]
}
}],
"user": {
"buyeruid": "89776897686798fwe878976sdfgfdgfsd7869678",
"id": "55816b39711f9b5acf3b90e313ed29e51665623f",
"gender": "M",
"yob": 1975,
"data": [{
"id": "12qwer34134kjjkklj",
"name": "data_name",
"segment": [{
"id" : "345qw245wfrtgwertrt56765wert",
"name" : "segment_name",
"value": "segment_value"
}]
}]
},
"device": {
"dnt": 0,
"dpimd5": "aasdfadsfwerqewr234",
"dpidsha1" : "asdfasdfwererr",
"macsha1": "asdf2345562ds",
"macmd5" : "asdfaxcv2345243",
"ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 7_0_4 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11B554a Safari/9537.53",
"ip": "208.113.83.165",
"geo": {
"lat": 37.789,
"lon": -122.394,
"country": "USA",
"city": "San Francisco",
"region": "CA",
"zip" : "94105",
"type": 2
},
"ifa": "asdfdfwerasd2454",
"carrier" : "310-560",
"language": "en",
"make" : "Apple",
"model": "iPhone",
"os" : "iOS",
"osv": "7",
"connectiontype": 0,
"devicetype": 1
},
"site": {
"id": "102855",
"name": "some site name",
"domain": "http://www.example.com",
"cat" : "IAB3-1",
"page": "http://easy.example.com/easycu=13824;cre=mu;target=_blank",
"ref" : "http://refer+url",
"publisher": {
"id": "qqwer1234xgfd",
"name": "example.com",
"domain": "example.com"
}
}
}
BidResponse example
{
"id": "29677753-3427-48b4-f6c2-6af1735d595e",
"seatbid" : [{
"bid": [{
"id": "bid1",
"impid": "29677753-3427-48b4-f6c2-6af1735d595e",
"dealid": "DEAL-ID_VAL",
"price": 2.0,
"crid": "crid_val",
"adm" : "<div>Ad Creative<img src=\"http://example.com/myid/{winning_price}\" /></div>",
"adomain": [
"http://www.bidder.com/clickthrough"
],
"nurl": "http://example.com/winnoticeimpid=${AUCTION_IMP_ID}&auction=${AUCTION_ID}&price=${AUCTION_PRICE}&bidid=${AUCTION_BID_ID}",
"ext" :{
"brand_id": "brand_val",
"buyer_id": "buyer_val"
}
}]
}]
}
Video Examples
Last updated on September 10, 2018
This section contains example bid requests and responses for Video for app and Video for web. Your bidding application must return a valid response even if you do not want to place a bid. For example, you can return a 204 No Content or a 200 OK response with an empty body, which is treated as a bid of zero.
Video for app
The following are examples of video for app bid request and response.
BidRequest example
{
"cur":[
"USD"
],
"user":{
"buyeruid":"10122207083844998976_3947320803332958639",
"id":"b8def323-f4af-6088-40a6-fa27b815425a"
},
"imp":[
{
"video":{
"ext":{
"bcont":[
1,
8,
15
],
"matching_ad_id":[
{
"ad_width":480,
"ad_height":320,
"creative_id":538296321,
"placement_id":123719133,
"campaign_id":537123013
}
]
},
"h":320,
"w":480,
"api":2,
"delivery":[
2
],
"playbackmethod":[
2,
1,
3
],
"battr":[
1,
2,
6,
7
],
"linearity":1,
"startdelay":0,
"protocols":[
1,
4,
2,
5,
3,
6
],
"maxduration":30,
"minduration":0,
"mimes":[
"application/javascript",
"video/3gpp",
"video/mp4"
]
},
"id":"1",
"secure":0
}
],
"ext":{
"is_test":0
},
"regs":{
"ext":{
"sb568":0
},
"coppa":0
},
"bcat":[
"1",
"10",
"12",
"26",
"99",
"IAB17-18",
"IAB24",
"IAB25",
"IAB25-3",
"OX-1",
"OX-10",
"OX-12",
"OX-26",
"OX-99"
],
"test":0,
"device":{
"language":"en",
"osv":"4",
"os":"Android",
"dpidsha1": "0847d08e79e82ea24f8fedbf7e149e909d07df95",
"dnt": 0,
"ext": {
"idforad": "123ab2ff-c458-4355-b17a-1b84b93d9ab1",
"browser_version": "33",
"idforad_enabled": 1,
"browser": "Chrome"
},
"model":"android phone",
"make":"generic",
"lmt": 0,
"connectiontype": 2,
"ip":"170.149.100.10",
"devicetype": 4,
"ifa": "123ab2ff-c458-4355-b17a-1b84b93d9ab1",
"dpidmd5": "406a2e6fcf0c5d5fd43e5d00c7df6a3d",
"geo":{
"ext":{
"dma":501,
"state":"new york",
"continent":"north america"
},
"zip":"10036",
"city":"new york",
"region":"NY",
"country":"USA",
"type":2,
"lon":-73.99,
"lat":40.759
},
"ua":"Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/52.0.2743.116 Safari/537.36"
},
"app":{
"content":{
"userrating":"4.2"
},
"publisher":{
"id":"123456789"
},
"cat":[
"IAB22-1"
],
"bundle":"com.yourapp.bundle",
"name":"YourApp",
"domain":"yourapp.com",
"id":"123456789"
},
"id":"c1ba8e13-62da-46e3-884e-376f901e28f9"
}
The examples below include optional end card for opt-in video implementation in the <CompanionAds> element.
VAST 2.0 response example
{
"id":"123",
"seatbid":[
{
"bid":[
{
"id":"12345",
"impid":"2",
"price":3.00,
"nurl":"http://example.com/winnoticeurl",
"adm": "<VAST version='2.0'>
<Ad id='123'>
<Wrapper>
<AdSystem version='2.0'>OX</AdSystem>
<VASTAdTagURI><![CDATA[http://examplevast.com]]></VASTAdTagURI>
<Error><![CDATA[http://example.com/error?code=[ERRORCODE]&id=12345]]></Error>
<Impression><![CDATA[http://example.com/event/impression]]></Impression>
<Creatives>
<Creative>
<Linear>
<TrackingEvents>
<Tracking event='start'><![CDATA[http://example.com/event/start]]></Tracking>
<Tracking event='creativeView'><![CDATA[http://example.com/event/creativeView]]></Tracking>
<Tracking event='firstQuartile'><![CDATA[http://example.com/event/firstQuartile]]></Tracking>
<Tracking event='midpoint'><![CDATA[http://example.com/event/midpoint]]></Tracking>
<Tracking event='thirdQuartile'><![CDATA[http://example.com/event/thirdQuartile]]></Tracking>
<Tracking event='complete'><![CDATA[http://example.com/event/complete]]></Tracking>
<Tracking event='mute'><![CDATA[http://example.com/event/mute]]></Tracking>
<Tracking event='unmute'><![CDATA[http://example.com/event/unmute]]></Tracking>
<Tracking event='pause'><![CDATA[http://example.com/event/pause]]></Tracking>
<Tracking event='rewind'><![CDATA[http://example.com/event/rewind]]></Tracking>
<Tracking event='resume'><![CDATA[http://example.com/event/resume]]></Tracking>
<Tracking event='fullscreen'><![CDATA[http://example.com/event/fullscreen]]></Tracking>
<Tracking event='expand'><![CDATA[http://example.com/event/expand]]></Tracking>
<Tracking event='collapse'><![CDATA[http://example.com/event/collapse]]></Tracking>
<Tracking event='acceptInvitation'><![CDATA[http://example.com/event/acceptInvitation]]></Tracking>
<Tracking event='close'><![CDATA[http://example.com/event/close]]></Tracking>
</TrackingEvents>
<VideoClicks>
<ClickTracking><![CDATA[http://example.com/event/click]]></ClickTracking>
<CustomClick><![CDATA[http://example.com/event/customclick]]></CustomClick>
</VideoClicks>
</Linear>
</Creative>
<Creative>
<CompanionAds>
<Companion id="1232" width="300" height="250" assetWidth="250" assetHeight="200" expandedWidth="350" expandedHeight="250">
<StaticResource creativeType="image/png">
<![CDATA[ http://www.iab.com/wp-content/uploads/2014/09/iab-tech-lab-6-644x290.png ]]>
</StaticResource>
<CompanionClickThrough>
<![CDATA[ https://iabtechlab.com ]]>
</CompanionClickThrough>
<TrackingEvents>
<Tracking event="creativeView">
<![CDATA[ https://example.com/event/companionView ]]>
</Tracking>
</TrackingEvents>
</Companion>
</CompanionAds>
</Creative>
</Creatives>
</Wrapper>
</Ad>
</VAST>"
}
]
}
]
}
| Field | Description |
|---|---|
seatbid | An array that must contain a single SeatBid object. |
bid | An array in the SeatBid object that must contain at least one Bid object. |
id | Unique ID of the bid request, provided by the exchange. |
impid | A field in the Bid object that must match the id field in the Imp object. |
price | The CPM bid price in the currency that the bidder has configured in Ad Exchange. |
nurl | Notice URL, which is called by the exchange if the bid wins. |
adm | Ad markup field. |
OpenX does not support the return of ad markup by the bidder in response to a nurl win notification. Ad markup must be returned in the BidResponse.seatbid.bid.adm field.
VAST 3.0 response example
{
"id":"123",
"seatbid":[
{
"bid":[
{
"id":"12345",
"impid":"2",
"price":3.00,
"nurl":"http://example.com/winnoticeurl",
"adm": "
<VAST version='3.0'>
<Ad id='123'>
<Wrapper>
<AdSystem version='2.0'>OX</AdSystem>
<VASTAdTagURI><![CDATA[http://examplevast.com]]></VASTAdTagURI>
<Error><![CDATA[http://example.com/error?code=[ERRORCODE]&id=12345]]></Error>
<Impression><![CDATA[http://example.com/event/impression]]></Impression>
<Creatives>
<Creative>
<Linear>
<TrackingEvents>
<Tracking event='start'><![CDATA[http://example.com/event/start]]></Tracking>
<Tracking event='creativeView'><![CDATA[http://example.com/event/creativeView]]></Tracking>
<Tracking event='firstQuartile'><![CDATA[http://example.com/event/firstQuartile]]></Tracking>
<Tracking event='midpoint'><![CDATA[http://example.com/event/midpoint]]></Tracking>
<Tracking event='thirdQuartile'><![CDATA[http://example.com/event/thirdQuartile]]></Tracking>
<Tracking event='complete'><![CDATA[http://example.com/event/complete]]></Tracking>
<Tracking event='mute'><![CDATA[http://example.com/event/mute]]></Tracking>
<Tracking event='unmute'><![CDATA[http://example.com/event/unmute]]></Tracking>
<Tracking event='pause'><![CDATA[http://example.com/event/pause]]></Tracking>
<Tracking event='rewind'><![CDATA[http://example.com/event/rewind]]></Tracking>
<Tracking event='resume'><![CDATA[http://example.com/event/resume]]></Tracking>
<Tracking event='fullscreen'><![CDATA[http://example.com/event/fullscreen]]></Tracking>
<Tracking event='expand'><![CDATA[http://example.com/event/expand]]></Tracking>
<Tracking event='collapse'><![CDATA[http://example.com/event/collapse]]></Tracking>
<Tracking event='acceptInvitation'><![CDATA[http://example.com/event/acceptInvitation]]></Tracking>
<Tracking event='close'><![CDATA[http://example.com/event/close]]></Tracking>
</TrackingEvents>
<VideoClicks>
<ClickTracking><![CDATA[http://example.com/event/click]]></ClickTracking>
<CustomClick><![CDATA[http://example.com/event/customclick]]></CustomClick>
</VideoClicks>
</Linear>
</Creative>
<Creative id="5480" sequence="1"<
<CompanionAds<
<Companion id="1232" width="300" height="250" assetWidth="250" assetHeight="200" expandedWidth="350" expandedHeight="250"<
<StaticResource creativeType="image/png">
<![CDATA[ https://www.iab.com/wp-content/uploads/2014/09/iab-tech-lab-6-644x290.png ]]>
</StaticResource>
<CompanionClickThrough>
<![CDATA[ https://iabtechlab.com ]]>
</CompanionClickThrough>
<TrackingEvents>
<Tracking event="creativeView">
<![CDATA[ https://example2.com/event/companionView ]]>
</Tracking>
<Tracking event="creativeView">
<![CDATA[ https://example.com/event/companionView ]]>
</Tracking>
</TrackingEvents>
<CompanionClickTracking>
<![CDATA[ https://example2.com/event/companionClick ]]>
</CompanionClickTracking>
<CompanionClickTracking>
<![CDATA[ https://example.com/event/companionClick ]]>
</CompanionClickTracking>
</Companion>
</CompanionAds>
</Creative>
</Creatives>
</Wrapper>
</Ad>
</VAST>"
}
]
}
]
}
| Field | Description |
|---|---|
seatbid | An array that must contain a single SeatBid object. |
bid | An array in the SeatBid object that must contain at least one Bid object. |
id | Unique ID of the bid request, provided by the exchange. |
impid | A field in the Bid object that must match the id field in the Imp object. |
price | The CPM bid price in the currency that the bidder has configured in Ad Exchange. |
nurl | Notice URL, which is called by the exchange if the bid wins. |
adm | Ad markup field. |
OpenX does not support the return of ad markup by the bidder in response to a nurl win notification. Ad markup must be returned in the BidResponse.seatbid.bid.adm field.
Video for web
The following bid request and response are video for web examples.
BidRequest example
{
"ext": {
"is_test": 0
},
"cur": ["USD"],
"device": {
"dnt": 0,
"ext": {
"language": ["en"],
"browser_version": "56",
"browser": "Chrome"
},
"language": "en",
"osv": "10",
"os": "Windows",
"model": "browser",
"make": "desktop",
"devicetype": 2,
"ip": "104.4.9.67",
"geo": {
"ext": {
"dma": 650,
"state": "oklahoma",
"continent": "north america"
},
"zip": "73102",
"city": "oklahoma city",
"region": "OK",
"country": "USA",
"type": 2,
"lon": -97.519,
"lat": 35.472
},
"ua": "Mozilla/5.0 (Windows NT 10.0; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/56.0.2924.87 Safari/537.36"
},
"imp": [{
"video": {
"ext": {
"bcont": [1, 8, 15],
"matching_ad_id": [{
"ad_ width": 640,
"ad_height": 480,
"creative_id": 123234118,
"placement_id": 537687321,
"campaign_id": 537123508
}]
},
"h": 480,
"w": 640,
"api": 2,
"delivery": [2],
"playbackmethod": [3, 2],
"battr": [1, 2, 6, 7],
"linearity": 1,
"startdelay": 0,
"protocols": [2, 5],
"maxduration": 30,
"minduration": 0,
"mimes": "video/mp4"
},
"id": "1",
"secure": 0
}],
"regs": {
"ext": {
"sb568": 0
},
"coppa": 0
},
"bcat": ["10", "26", "IAB17-18", "IAB25", "IAB7-39", "IAB8-18", "IAB8-5", "IAB9-9", "OX-10", "OX-26"],
"test": 0,
"site": {
"ext": {
"ssl_enabled": false,
"is_mobile_site": true
},
"content": {
"qagmediarating": 1
},
"publisher": {
"id": "537140488"
},
"mobile": 1,
"ref": "http://tpc.googlesyndication.com/pagead/js/loader12.html?http://sdk.streamrail.com/vpaid/js/668/sam.js",
"page": "http://www.yoursite.com/highlight/1452204",
"cat": ["IAB9-30"],
"id": "537289392"
},
"id": "fb7b0979-2d9f-47d0-a854-3d3a275b471e"
}
BidResponse example
{
"id": "fb7b0979-2d9f-47d0-a854-3d3a275b471e",
"seatbid": [{
"bid": [{
{
{
{
"id": "fb7b0979-2d9f-47d0-a854-3d3a275b471e",
"impid": "fb7b0979-2d9f-47d0-a854-3d3a275b471e",
"price": 12.0393,
"adm": "
<VAST version='2.0'>
<Ad id='123'>
<Wrapper>
<AdSystem version='2.0'>OX</AdSystem>
<VASTAdTagURI><![CDATA[http://examplevast.com]]></VASTAdTagURI>
<Error><![CDATA[http://example.com/error?code=[ERRORCODE]&id=12345]]></Error>
<Impression><![CDATA[http://example.com/event/impression]]></Impression>
<Creatives>
<Creative>
<Linear>
<TrackingEvents>
<Tracking event='start'><![CDATA[http://example.com/event/start]]></Tracking>
<Tracking event='creativeView'><![CDATA[http://example.com/event/creativeView]]></Tracking>
<Tracking event='firstQuartile'><![CDATA[http://example.com/event/firstQuartile]]></Tracking>
<Tracking event='midpoint'><![CDATA[http://example.com/event/midpoint]]></Tracking>
<Tracking event='thirdQuartile'><![CDATA[http://example.com/event/thirdQuartile]]></Tracking>
<Tracking event='complete'><![CDATA[http://example.com/event/complete]]></Tracking>
<Tracking event='mute'><![CDATA[http://example.com/event/mute]]></Tracking>
<Tracking event='unmute'><![CDATA[http://example.com/event/unmute]]></Tracking>
<Tracking event='pause'><![CDATA[http://example.com/event/pause]]></Tracking>
<Tracking event='rewind'><![CDATA[http://example.com/event/rewind]]></Tracking>
<Tracking event='resume'><![CDATA[http://example.com/event/resume]]></Tracking>
<Tracking event='fullscreen'><![CDATA[http://example.com/event/fullscreen]]></Tracking>
<Tracking event='expand'><![CDATA[http://example.com/event/expand]]></Tracking>
<Tracking event='collapse'><![CDATA[http://example.com/event/collapse]]></Tracking>
<Tracking event='acceptInvitation'><![CDATA[http://example.com/event/acceptInvitation]]></Tracking>
<Tracking event='close'><![CDATA[http://example.com/event/close]]></Tracking>
</TrackingEvents>
<VideoClicks>
<ClickTracking><![CDATA[http://example.com/event/click]]></ClickTracking>
<CustomClick><![CDATA[http://example.com/event/customclick]]></CustomClick>
</VideoClicks>
</Linear>
</Creative>
</Creatives>
</Wrapper>
</Ad>
</VAST>
",
"cid": "wyvdy35",
"crid": "0rchn95h",
"adomain": ["myadsite.com"],
"cat": ["IAB21"]
}],
"seat": "1228"
}],
"cur": "USD"
}
}
}
}
| Field | Description |
|---|---|
seatbid | An array that must contain a single SeatBid object. |
bid | An array in the SeatBid object that must contain at least one Bid object. |
id | Unique ID of the bid request, provided by the exchange. |
impid | A field in the Bid object that must match the id field in the Imp object. |
price | The CPM bid price in the currency that the bidder has configured in Ad Exchange. |
nurl | Notice URL, which is called by the exchange if the bid wins. |
adm | Ad markup field. |
OpenX does not support the return of ad markup by the bidder in response to a nurl win notification. Ad markup must be returned in the BidResponse.seatbid.bid.adm field.
CTV Example
Last updated on September 11, 2019
See Content Object for more information about CTV attributes in bid requests.
BidRequest example
The deviceType integer for CTV in a bid request is 3 or 7.
{
"bidrequest": {
"app": {
"publisher": {
"id": "540634762"
},
"id": "540672081",
"name": "Example TV",
"bundle": "com.example.tv",
"cat": [
"IAB1",
"IAB1-7"
],
"paid": 0
},
"id": "40ac8a37-3b72-49d3-a0db-ce9b0ea90c13",
"at": 2,
"imp": [
{
"id": "1",
"video": {
"w": 1920,
"h": 1080,
"ext": {
"matching_ad_id": [
{
"ad_height": 1080,
"ad_width": 1920,
"campaign_id": 537350102,
"placement_id": 540626492,
"creative_id": 540626493
},
{
"ad_height": 1080,
"ad_width": 1920,
"deal": [
{
"deal_id": "OX-MPO-HdYysT",
"deal_cpm_micros": 22450000,
"deal_pricing_type": 2,
"deal_exclusivity": 0
}
],
"campaign_id": 537350102,
"placement_id": 540626492,
"creative_id": 540626494
}
]
},
"mimes": [
"video\/mp4"
],
"minduration": 0,
"maxduration": 30,
"protocols": [
2,
5
],
"startdelay": -1,
"placement": 1,
"linearity": 1,
"battr": [
1,
2,
6,
7,
17
],
"minbitrate": 240,
"maxbitrate": 4000,
"playbackmethod": [
1
],
"delivery": [
2
]
},
"pmp": {
"deals": [
{
"at": 2,
"bidfloor": 22.45,
"id": "OX-MPO-HdYysT"
}
],
"private_auction": 0
},
"bidfloor": 15,
"bidfloorcur": "USD",
"displaymanager": "StickyAdsTv",
"displaymanagerver": "1.0",
"tagid": "Y29tLnBsdXRvLnR2NTQwNjcyMTQ2MTkyMHgxMDgw",
"secure": 1,
"exp": 3600
}
],
"cur": [
"USD"
],
"source": {
"fd": 0,
"pchain": "6a698e2ec38604c6:540634762"
},
"device": {
"ua": "Roku\/DVP-9.0 (919.00E04142A)",
"geo": {
"lat": 33.914,
"lon": -80.323,
"type": 2,
"country": "USA",
"region": "SC",
"city": "sumter",
"zip": "29153",
"ext": {
"continent": "north america",
"dma": 546
}
},
"dnt": 0,
"lmt": 0,
"ipv6": "::ffff:216.218.66.195",
"devicetype": 7,
"make": "Roku",
"model": "Digital Video player",
"os": "Other",
"osv": "9.0",
"language": "en",
"ifa": "7a2016d7-17b0-572f-a7a6-13f89a81d905",
"ext": {
"browser": "Other",
"language": [
"en"
]
}
},
"test": 0,
"bcat": [
"10",
"12",
"26",
"IAB17-18",
"IAB25",
"IAB7-39",
"IAB9-9",
"OX-10",
"OX-12",
"OX-26"
],
"regs": {
"coppa": 0,
"ext": {
"sb568": 0,
"gdpr": 0
}
}
},
"mondemand.message": "Bidder specific bidrequest",
"buyer_context": {
"id": 537148859,
"platform_hash": "152d07b1-da41-4c40-ad18-fe74c269534a",
"test_bidder": false,
"endpoint": "https:\/\/rd5use.tubemogul.com\/openx\/Kxj2ilefT2dP544VKFNQ",
"protocol": 2,
"compression_type": 0,
"auction_type": 2,
"bid_floor_cpi_nanos": 15000000,
"currency": "USD",
"user_consent_suppression": false,
"bid_reuse_disabled": false,
"page_position_targeting": 0,
"header_object_targeting": 1,
"tid_enabled": 0,
"lurl_enabled": 0,
"digitrust_id_enabled": 0,
"publisher_name_enabled": 0
}
}
BidResponse example
{
"seatbid": [
{
"seat": "347337",
"bid": [
{
"w": 1920,
"price": 14.21,
"impid": "1",
"id": "7984e9ec-e6b2-4223-b7b4-b8c8f9161445",
"h": 1080,
"crid": "4117315419",
"adomain": [
"onallstate.com"
],
"adm": "<?xml version=\"1.0\"?>\n<VAST version=\"2.0\">\n<Ad id=\"1\">\n<Wrapper>\n<AdSystem>OX</AdSystem>\n<VASTAdTagURI><![CDATA[https://rtb-europe-west1.openx.net/fetch/vast/ps/freewheel?p=${AUCTION_PRICE}&t=2DAABBgABAAECAAIBAAsAAgAAAXEcGApUQkpOdlpLMHoyHBbf2sWH4Pz2yqQBFpu079fwy4v73AEAHBbGiJLrnPv0hPMBFvWuz-7gzaPLkAEAFtLK69QLFQY4JDZjZmE3ZGNiLThkNDMtNDAxMy05MjRiLTg5OTQ1MzAyNGE1NAAsHBUCABwVAgAcFQIAABwm5oLQgwQVBhUGJpaB0IMEFpS6y4MEEfbIARbIARbIARbIAQAcHCwWgLGKpLvsg60qFuuytdnn4oDnpQEAABb29qGABBasv7qABBb6uMqDBBb4uMqDBBUYHBTwEBSAHgAVBEaE3gERNQ4mhN4BFoSsAQAsLBaB5sXYyPCRgX0WxeCrs6by29vZAQAW0srr1AsGKPb2oYAEFqy_uoAEFvi4yoMEFvq4yoMEGAo0MTE3MzE1NDE5FqYYFoTeASUEKAYzNDczMzcVBJaiwIUDESgCT1gMehQBFAEAKAV2aWRlb4EADDw4Dm9uYWxsc3RhdGUuY29tAAAA&ph=b9be4168-e450-46a9-a2f2-8e12fc5e4de6]]></VASTAdTagURI>\n<Error><![CDATA[http://freewheel-bidout-d.openx.net/v/1.0/rv?t=error_vast2_[ERRORCODE]&ts=2DAABBgABAAECAAIBAAsAAgAAAXEcGApUQkpOdlpLMHoyHBbf2sWH4Pz2yqQBFpu079fwy4v73AEAHBbGiJLrnPv0hPMBFvWuz-7gzaPLkAEAFtLK69QLFQY4JDZjZmE3ZGNiLThkNDMtNDAxMy05MjRiLTg5OTQ1MzAyNGE1NAAsHBUCABwVAgAcFQIAABwm5oLQgwQVBhUGJpaB0IMEFpS6y4MEEfbIARbIARbIARbIAQAcHCwWgLGKpLvsg60qFuuytdnn4oDnpQEAABb29qGABBasv7qABBb6uMqDBBb4uMqDBBUYHBTwEBSAHgAVBEaE3gERNQ4mhN4BFoSsAQAsLBaB5sXYyPCRgX0WxeCrs6by29vZAQAW0srr1AsGKPb2oYAEFqy_uoAEFvi4yoMEFvq4yoMEGAo0MTE3MzE1NDE5FqYYFoTeASUEKAYzNDczMzcVBJaiwIUDESgCT1gMehQBFAEAKAV2aWRlb4EADDw4Dm9uYWxsc3RhdGUuY29tAAAA]]></Error>\n<Impression><![CDATA[https://rtb-europe-west1.openx.net/win/freewheel?p=${AUCTION_PRICE}&t=2DAABBgABAAECAAIBAAsAAgAAAXEcGApUQkpOdlpLMHoyHBbf2sWH4Pz2yqQBFpu079fwy4v73AEAHBbGiJLrnPv0hPMBFvWuz-7gzaPLkAEAFtLK69QLFQY4JDZjZmE3ZGNiLThkNDMtNDAxMy05MjRiLTg5OTQ1MzAyNGE1NAAsHBUCABwVAgAcFQIAABwm5oLQgwQVBhUGJpaB0IMEFpS6y4MEEfbIARbIARbIARbIAQAcHCwWgLGKpLvsg60qFuuytdnn4oDnpQEAABb29qGABBasv7qABBb6uMqDBBb4uMqDBBUYHBTwEBSAHgAVBEaE3gERNQ4mhN4BFoSsAQAsLBaB5sXYyPCRgX0WxeCrs6by29vZAQAW0srr1AsGKPb2oYAEFqy_uoAEFvi4yoMEFvq4yoMEGAo0MTE3MzE1NDE5FqYYFoTeASUEKAYzNDczMzcVBJaiwIUDESgCT1gMehQBFAEAKAV2aWRlb4EADDw4Dm9uYWxsc3RhdGUuY29tAAAA&ph=b9be4168-e450-46a9-a2f2-8e12fc5e4de6&pmd=1&ps=1&vtqe=false]]></Impression>\n</Wrapper>\n</Ad>\n</VAST>\n"
}
]
}
],
"id": "23409_1564802636899025-182_1",
"cur": "USD"
}