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Enabling External Identifiers

Demand Partners


To enable receiving an external identifier (EID) in the ad request, go to your account settings and select the appropriate IDs from the list:

NOTE

You can select as many EIDs you want to receive.


Supported Prebid-Based Identifiers

The Prebid-based identifiers supported by OpenX are as follows:

  • Ramp ID
  • Unified ID 1.0
  • PubCommon ID
  • Criteo ID
  • LiveIntent ID
  • ID5 Universal ID
  • BritePool
  • Parrable ID
  • Merkle ID
  • Shared ID
  • Halo ID from Audigent
  • Quantcast ID
  • Intent IQ ID
  • Verizon Media Connect ID
  • Lotame Panorama ID
  • Fabrick ID by Neustar
  • NetID
  • ZeoTap ID+
  • IDx
  • Tapad ID
  • LiveRamp Envelope
  • Unified ID 2.0
  • Floc ID
  • Admixer ID
  • DeepIntent ID
  • DMD ID
  • Nextroll ID
  • Novatiq Snowflake ID
  • MediaWallah OpenLink ID
  • Akamai DAP ID
  • AMX ID

Traffic Filtering with External Identifiers

If you want to filter the traffic to receive only cookie synced users as well as ad requests with EIDs:

  1. In your account settings, select the appropriate EIDs available on the list.
  2. Go to traffic set and select the audience to Matched Users + Matched Cookie Users.

Use Cases

The following are some use cases on how to filter traffic.

You want toDo thisResult
Get unmatched traffic with Unified ID as well as cookie-matched traffic.1. Go to the account settings and select Unified ID on the list.

2. If the cookie-matched users setting in traffic set is Off, enable the setting.
Traffic with cookie-matched users + unmatched users with selected EID.
Get traffic with cookie-matched users only.1. Go to the account level, unselect all the EIDs from the list, and leave it empty.

2. If the cookie-matched users setting in traffic set is Off, enable the setting.
Traffic with cookie-matched users only.
Get all the traffic but enriched with the EIDs of your choice.1. Go to the account level and select the appropriate EIDs.

2. If the cookie-matched users setting in traffic set is On, disable the setting.
All the traffic:
   • Cookie matched users
   • Unmatched users
   • Unmatched users with selected EIDs

For more see about traffic sets, see Creating Traffic Sets.