Targeting App Bundle IDs and Content
You can target an app’s inventory by using a bundle ID, which is a string that identifies a single app. You can also target inventory by the attributes of the content in which the impression appears.
To set this targeting criteria, click Set Add App Bundle ID &Content.
| Targeting Dimension | Operators | Options |
|---|---|---|
| App Bundle ID | • equals • does not equal | Enter one or more App Bundle IDs to include or exclude. This field is case-sensitive. The Bundle ID comprises the app and company name. An app named “MyApp” from a company named “ACompany” could look like either of the following: • com.acompany.MyApp = iOS or Android• 123456789 = iOSThe maximum number of App Bundle IDs you can input is 10,000 (total) per traffic set. |
| Content Category | • Contains only • Contains any of • Contains all of • Contains none of | Select one or more categories from the list. After completing your selections, click away from the list. Note: Targeting a top-level content category does not target its sub-topics. For example, targeting the top-level topic Automotive does not target Automotive:Trucks or Automotive: Cars. However, selecting Automotive: All targets all Automotive content topics. |
| Content Duration | Maps to the content.len OpenRTB bid request parameter. Enter the minimum and maximum length in seconds for the content. | |
| Content Title | • begins with • containsbr • does not begin with • does not contain • does not end with • does not equal • ends with • equals | Enter the title of the content, such as a movie or TV show. Then click the + icon. The title appears in quotation marks. You can add multiple titles, using any operator for each one. |