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Targeting Domains

Demand Partners


You can specify a list of domains to block or allow in your traffic set. When setting up your account, your PDM works with you to block domains. You can view them in Traffic Shaper on the Domain Blocklist tab for your account. Account-level blocklists are defaults for all traffic sets, but you can override them for individual traffic sets.


To set this targeting criteria:

  1. Under Select Domain, select the option to allowlist (gray icon) or blocklist (red icon) domains.
  2. Enter domain names or URLs, one per line, in the text box.

Best practices for domain targeting or blocking

If you want to override the account-level block settings or target specific domains, follow these best practices.

ItemPractice
Exact domainAffects traffic that matches the exact domain of the URL only.

Entering “example.com”:
   • Affects “http://example.com/sports/baseball/dodgers” and “http://example.com/legal/policies”.
   • Does not affect “news.example.com”.
Prepended domainAllows you to prepend a domain with “*.” and affects any traffic that contains the full value. A domain can only be prepended with “*.” on the left. Doing so on the right will not have the desired effect.

Entering “*.example.com”:
   • Affects “http://sports.example.com/baseball/dodgers” and “http://news.example.com/nyc/yankees”.
   • Does not affect “http://example.com/sports/baseball/dodgers” and “http://example.com/legal/policies”.
Exact domain with sub-page prefixAffects traffic with the exact domain of the URL and the specified sub-page only.

Entering “example.com/local”:
   • Affects “example.com/local/losangeles” and “example.com/local/nyc”.
   • Does not affect “sports.example.com/local” or “example.com/state/local”.
Prepended domain with sub-page prefixAllows you to prepend a domain and sub-page combination with “*.” and affects any traffic that contains the full value. Additionally, A domain can only be prepended with “*.” on the left. Doing so on the right will not have the desired effect.

Entering “*.example.com/local”:
   • Affects “news.example.com/local” and “sports.example.com/local/pasadena”.
   • Does not affect “news.example.com/politics/local” or “news.example.com/local-politics”.
   • Entering a word by itself, like “openx”, has no valid effect.
NOTE

To ensure that you capture any directories that precede the domain name, make sure to use both the exact domain (example.com) and the prepended domain (*.example.com). Domains are not case-sensitive.

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