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Targeting Geographic Regions

Demand Partners


You can target or block specific user locations. For example, an airline has a campaign for discount airfares from Burbank, California. You can use geographic targeting to display the airline’s ads to users in Los Angeles since Burbank serves the Los Angeles area.

When otherwise unavailable, a user’s physical location is inferred from their IP address, which may not always be an accurate process. You can make the location more accurate by broadening the target. For example, targeting based on the continent attribute is more accurate than targeting based on the city attribute. It’s possible for plug-ins to determine other methods of geolocation enrichment.


To set this targeting criteria, click Add Geography.

Targeting DimensionOperatorsOptions
Bounding BoxMinimum/maximum latitude and minimum/maximum longitudeSet a bounding box based on latitude and longitude.
Valid values for latitude range from -90 (South) to 90 (North).
Valid values for longitude range from -180 (West) to 180 (East).
Location• equals
• does not equal
If you choose the equals operator, you can also exclude a subset of this location.
Target or block one or more geographic locations. Type the location to find and select it. OpenX supports the following location attributes:
   • Continent
   • Country
   • State
   • Region
   • Designated market area (DMA) code
   • Metropolitan statistical area (MSA) code
   • Postal code

Note: The maximum number of postal codes you can input is 500 (total).
Location Source• equals
• does not equal
Target or block one or more of the following location sources:
   • GPS Detected (Only available on mobile devices when enabled by the publisher and end-user.)
   • IP Derived
   • User Info (For example, an end-user entering a postal code on a website’s registration form.)
RadiusLatitude x longitude = radiusTarget an area using a latitude, longitude, and radius (in miles).

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