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Traffic Shaper

Demand Partners

Traffic Shaper enables you to maximize the efficiency of your integration with OpenX by providing full control over traffic allocation and filtering. This allows you to lower your infrastructure costs associated with traffic volume and increase your access to the most relevant and desirable traffic for your campaigns.


Upon notice, OpenX reserves the right to limit data flows as needed to comply with regulatory guidance.

With the Traffic Shaper self-service set of tools, you can combine granular targeting with flexible QPS allocation. Additionally, you can target your users by setting custom filters that define the traffic you receive from OpenX. The types of filters available vary widely by geography, device types, specific formats, and more.

In addition to custom filters, you can also specify splits of traffic, meaning you can decide if you want U.K. or U.S. traffic split evenly between video and banner, or customize traffic to reflect your target users.

Ultimately, Traffic Shaper separates quality requests representing target users from the noise.

To get started with Traffic Shaper:

  1. Log in to Traffic Shaper.
  2. Create at least one OpenRTB endpoint.
  3. Create at least one traffic set.
  4. Set traffic routing and QPS allocation for each traffic set.

When you create a traffic set, it is assigned, by default, to a business unit that your Platform Development Manager has provided for your account. Learn more about business units.