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Audience Details



The audiences details screen allows you to view the specific details of an audience such as its status, addressable reach, and average eCPM. In addition, the Defined Audiences and History tabs allow you to view specific audience details. You can also directly edit the audience and apply other tasks from the Actions list, such as Archive, Duplicate, and Export.

Defined Audiences

The Defined Audience tab lists the location and demographics criteria selected to create the audience.


The History tab provides Audit details such as previous changes made to the audience. These details include adding or removing segments, renaming, and activating the audience. The Export section provides a list of export history into the OpenX Ad Exchange which includes: time, exported by, and status of export.