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Managing Audiences

OpenAudience

Marketers


The Audiences screen is the main dashboard of the OpenAudience™ UI, it allows you to start creating customs audiences and then search, sort, and manage those audiences.

In the Audiences screen you can achieve the following:

  • Access the Custom Audience screen to create a custom audience
  • Search for existing audiences
  • Activate audiences
  • Edit audiences
  • Duplicate audiences
  • Export audiences
  • Archive audiences

Searching and Sorting Audiences

You can search for a created audience by typing the name of the audience in the search box. The most recently created audiences are listed on top of the table by default. To sort audience data, toggle the desired column header. Columns are arranged in descending order on the first click and ascending on the second click. In addition, you can use the Filter list to sort audiences by their status.


Audiences Table

The Audiences table contains the following information for each audience.

ColumnDescription
NameThe name of the audience.
TypeThe type of audience set when creating an audience but prior to building the audience. Currently, all audiences are “Custom”.
OrganizationThe organization of the user who created and owns the audience.
Addressable ReachThe number of unique users within the audience who were seen on the OpenX Exchange in the last 90 days.
A tooltip listing a breakdown of addressable reach data appears when hovering over the icon:
StatusThe possible audience status are:

   • Draft: An audience that is created and not yet activated.
   • Publishing: An audience in progress of being published.
   • Failed Publishing: An audience that fails publishing.
   • Published: An audience that is published.
   • Activating: An audience that is in progress of being activated.
   • Failed Activating: An audience that fails activation.
   • Activated: An audience that is activated and available.

Note: The same list of status is available in the Filters list.
Last EditedThe date and time the audience was last edited.
Date CreatedThe date and time the audience was created.
Actions List Opens the list of actions to apply to an audience. This list appears only when you hover over the last column. For a complete description of actions, see the table below.

Applying an Action to an Audience

To apply an action to an audience, hover over the last column of the audience, click on the actions list and then select one of the following:

ActionDescription
ExportExports the audience to OpenX Ad Exchange for audience matching. Only an “Activated” status audience can be exported.
DuplicateCreates a copy of the audience.
EditOpens the Custom Audience screen to edit the audience. You can also edit an audience from the audience details screen.
ArchiveArchives (deletes) the audience.
NOTE

Actions become available based on the audience status.