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Managing Segments



The Segments screen allows you to manage the segments you’ve created by uploading data files. You can apply a series of actions to a segment by utilizing the actions list .

In the Segments screen you can achieve the following:

Searching and Sorting Segments

To search for a segment file, type the name of the segment in the search box. To sort segment files, toggle the desired column header. Columns are arranged in descending order on the first click and ascending on the second click.

Segments Table

The Segments table contains the following information for each segment.

NameThe name of the segment.
TypeThe type of segment.
File sizeThe size of the data file.
ReachThe total addressable reach of users.
StatusThe status available for segments are as follows:

   • Ready: A segment that is ready to use for audience creation.
   • Processing: A segment in process of being ready.
   • Failed: A segment that fails processing.

Note: The same list of status is available in the Filters list.
Date CreatedThe date and time the audience was created.
Actions List The list of actions to apply to a segment. This list appears only when you hover over the last column. For a complete description of actions, see the table below.

Applying an Action to a Segment

To apply an action to an segment, hover over the last column of the segment, click on the actions list and then select one of the following:

RenameRenames the segment.
ArchiveArchives (deletes) the segment.
Create LookalikeCreates a lookalike segment and/or audience from a modeling of matched audiences.

Actions become available based on the segment status.