Last updated on November 12, 2020
The OpenAudience™ UI is OpenX audience builder that streamlines the audience creation process so that you can model and reach your perfect audience. This is achieved by creating custom audiences using first and third party data.
In summary, with the OpenAudience™ UI you can achieve the following:
- Onboard audiences.
- Create custom audiences using demographic segments and third party segments.
- Create lookalike audiences similar to your key existing customers by utilizing first party data.
- Activate audiences with deals and access premium inventory.
- Access audience insights via the Insights panel.
- Manage UI access and permissions across your organization.
The top menu allows you to switch between the main screens of the OpenAudience™ UI. The tabs on the menu are as follows.
|Tab Name||Screen Description|
|Deals||The Deals List screen is where you can activate audiences with deals and access premium inventory. In addition, you have the option to define your audience and set traffic filters while creating a deal.|
|Audiences||The Audiences List screen is where you can start creating custom audiences and then manage those audiences. Each audience is listed including its addressable MAU reach, status, last edited date, and creation date. From this screen you can also access a specific audience’s details.|
|Segments||The Your Segments screen is where you can start uploading your data files to then utilize them as segments when creating a new audience. Each segment is listed including its type, size, addressable MAU reach, status, and creation date. In addition, you can manage each segment by applying a series of actions.|
|Users||If you have administrative rights, you can access the Users List screen to manage users within your organization.|
On the right side of the top menu, the username list displays you username and allows you to Logout.