Last updated on November 14, 2016
If pricing controls are enabled for your account, you can create and manage floors using the Pricing Controls tab.
Pricing controls give you the ability to set a minimum price for any combination of demand and inventory. You can set floors for channel management, optimization, to align with rate cards, or other reasons.
Floors can find you additional revenue by preventing demand from winning an auction at an unnecessarily lower price by narrowing the gap between bids. For example, if Bidder A bids $3 and Bidder B bids $5, and your floor is $4, Bidder B will pay $4 instead of $3.01.
After you have created a floor and there is sufficient historical data, the Pricing Controls tab will display a calculated Revenue Impact for the floor. You can use this information to adjust floors and increase revenue. Revenue impact is calculated based on all of the available data and may include projections.
Floors apply to real-time bidding via the open auction only and do not affect Private Marketplace deals. If you have other floors that overlap with pricing controls, for example in a real-time selling rule, or a floor in the ad unit, the most restrictive (highest) floor will apply in the auction.
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