You can create a package when:
To create a package:
On the displayed deal, floor, or Packages List screen, click . The Create Package screen is displayed.
Make sure the On Behalf Of account is the correct one. If not, open the list and select the correct account. If you have a network account and create a package at the network level, users who do not have network-level access will not be able to access the package.
In the Package Details section, complete the following fields:
In this field Do this Name Enter a descriptive, unique name that would help you identify the package when selecting it for a deal or a floor as the supply criteria. Description (Optional) Describe the package, if needed. For example, its targeting criteria and PMP rates.
In the Merchandising Details section, enter optional package information as needed:
In this field Do this Package Logo (Optional) Enter a complete URL for the package logo. For example:
Domains or App names (Optional) Enter the domains or app names associated with the package.
Note: This field is required only when you activate the Discoverable to all buyers toggle in the Private Marketplace Package Rates section.
Sample URLs (Optional) Provide examples of URLs included within the domain or app names provided above.
In the Targeting Settings section, target specific inventory, geographic locations, or other dimensions, as needed. You can set targeting criteria (package filters) for the following:
- Inventory and Content
- Current Location
- Technology and Devices
- Screen Type
- Video Attributes
- Custom Variables
Select the match criteria to apply to your package filters:
• All (
AND): All of the conditions set in all Targeting Settings sections need to match.
• Any (
OR): One met criteria is sufficient to qualify a request to match. For example, Current Location is met, but Domains is not met.
Click Edit on the desired targeting criteria to open its dialog. For example, if you need to set Inventory and Content filtering, click Edit on its row.
Select the desired items and operators from their list and type their description if prompted to. The following example, shows that a Page url item was added with two App bundle id items, each having a different operator. In addition, a different Match Criteria option is selected for each Type of item.
Let’s further explain how the match criteria works for the items shown above. If a specific item like App Bundle ID has only one condition (Equals +), then the match criteria within Equals (contains) will always be OR. The match criteria only matters when there are two different conditions/statements. For example, like Page URL where it’s any criteria to match vs all criteria to match.
Once you have defined your targeting criteria, click at the bottom to close the dialog and return to the Create Package screen.
For more on targeting categories and settings, see Targeting.
In the Private Marketplace Package Rates section, complete the fields which allow you to make the package discoverable and provide package rate information for PMP deals, as needed.
In this field Do this Rate Card Price (Optional) Enter the rate card CPM.
Note: This field is required only when you activate the Discoverable to all buyers toggle.
Discounted / List Price (Optional) To make the rate card price displayed as a strike-through price to emphasize the discounted price for the buyer, enter the price. Discoverable to all buyers Activate this toggle to make the special rate available to all demand partners and buyers.
Note: If you activate this toggle, you need to enter the Domains or App names associated with the package in the Merchandising Details section.
Click . You can now use this package in Private Marketplace Deals or pricing controls.