Creating Packages for PMP
Last updated on October 23, 2018
Before you create an inventory package, consider the best practice guidelines below.
Best practice | Description |
---|---|
Offer compelling inventory | Demand partners look for exclusive, compelling inventory. Some examples of compelling inventory include: • Creating packages based on audience segments or which include highly-viewable placements. • Offering contextually-targeted packages, such as “Sports” packages which target sports sections on news sites. • Including more interactive inventory, such as rich media. |
Broaden the reach | Offer a package with large appeal like a “Home & Garden” package. A “Garden Hose” package limits the target audience. |
Include additional package information | To create a package, you must include the Package Name and the Domains within the package. Including the following fields helps your demand partners to better understand your packages: • Description • Domains • Contact Name • Contact Email • Targeting • Private Marketplace Package Rates |
Set informed prices | Set your CPMs above the average OpenX Ad Exchange CPM. If you need assistance, visit the OpenX Community. |