Creating Packages for PMP
Last updated on October 23, 2018
Before you create an inventory package, consider the best practice guidelines below.
|Offer compelling inventory||Demand partners look for exclusive, compelling inventory. Some examples of compelling inventory include:|
• Creating packages based on audience segments or which include highly-viewable placements.
• Offering contextually-targeted packages, such as “Sports” packages which target sports sections on news sites.
• Including more interactive inventory, such as rich media.
|Broaden the reach||Offer a package with large appeal like a “Home & Garden” package. A “Garden Hose” package limits the target audience.|
|Include additional package information||To create a package, you must include the Package Name and the Domains within the package. Including the following fields helps your demand partners to better understand your packages:|
• Contact Name
• Contact Email
• Private Marketplace Package Rates
|Set informed prices||Set your CPMs above the average OpenX Ad Exchange CPM. If you need assistance, visit the OpenX Community.|