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Each deal or pricing control floor you create must be associated with a package or a custom selection to specify targeted inventory that buyers are looking for.

An advantage of creating a package is that the grouped inventory can be reused for different deals or pricing controls without having to be defined again. You can also clone an existing package, making it easier to create packages with variations. OpenX provides a UI interface which allows publishers to efficiently create and manage existing packages. For details about the targeting dimensions you can apply to packages, see Targeting.

You can also include a logo, a description, and domain to help quickly identify a package of targeting criteria from the list of packages.

packages list screen

For a complete description of the Packages List, see Managing Packages.

Accessing the Packages List

To access the Packages List, click Packages located on the left navigation panel of the UI.

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