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Publisher Integrations

Publishers

Last updated on October 8, 2020


The following table lists all available OpenX integrations. Note that you can use several different options to integrate video in OpenX Ad Exchange.

OpenX IntegrationDescription
Prebid AdaptersAllows you to quickly implement header bidding and manage header bidding partners within a single code implementation, using a free, open-source library Prebid.js.
The OpenX adapters for web and video allow OpenX to participate as a demand source within this solution.
OpenRTB S2S IntegrationsOnce set up, enable OpenX to act as the demand partner for other exchanges, networks, and partners and unlock additional demand for you. The setup process requires close collaboration with OpenX and subsequent required reporting on certain metrics on a regular basis.
Apollo Mobile SDKsThe In-App Bidding SDK provides access to the header bidding power hosted by OpenX Apollo. It allows publishers to increase the revenue by running a parallel auction on the server-side, inject a winning bid into the predefined waterfall, and render premium ad formats with the best quality according to the latest industry standards. OpenX can participate in the auction as a demand partner within this solution.
JavaScript Ad TagsAllows you to implement different types of customizable ad requests, define ad units and queue appropriate ads for them, display the selected ads in the appropriate ad space, automatically detect certain parameters that ad traffickers can target. Also allows you to pass third-party parameters from custom apps using the MoPub or DFP JavaScript tag integrations.
Ad Request API CallsAllows you to place ad tags in your inventory to make different types of ad request calls to OpenX, which will send delivery responses to serve ads. Each ad tag includes parameters describing the inventory that advertisers can target.
OpenX VAST TagsAllows you to easily integrate different types of video ads for web and app in the OpenX Ad Exchange using VAST tags (including ironSource, MoPub, Fyber, and other app and web VAST tags).