Metrics and Dimensions Reference
Last updated on February 5, 2020
This page contains a reference of Metrics and Dimensions per data view.
CPR (Context/Placement/Response)
Dimensions
- Publisher Currency
- Supply Account ID
- Inventory Site ID
- Page Domain
- Mobile App Name
- Mobile App Store URL
- Bundle ID
- User Device Manufacturer
- User Operating System
- User Browser Name
- User Geo Country
- Ad Unit ID
- Mobile SDK Platform
- Is Opt-In
- API Frameworks
- Playback Methods
- Protocol
- Device Type
- Distribution Channel
- Media Subtype
- Placement Subtype
- Package ID
- Ad Size
- Ad Unit Name
- DSP Account Name
- Deal Name
- PMP Account Executive
- PMP Account Manager
- Deal Source
- Package Name
- Supply Instance Name
- Supply Account Name
- Inventory Site Name
- Subcategory
- Category
- Deal ID
- Brand Industry
- Buyer Name
- Brand Name
Metrics
- All Requests
- Market Requests
- Exchange Fills
- Paid/Billable Impressions
- PMP Paid/Billable Impressions
- Skipped
- Muted First Occurrence
- Muted
- Unmuted First Occurrence
- Unmuted
- Started
- First Quartile
- Mid Point
- Third Quartile
- Completed
- Paused First Occurrence
- Paused
- Resumed First Occurrence
- Resumed
- Rewinded First Occurrence
- Rewinded
- Full Screen First Occurrence
- Full Screen
- Expanded First Occurrence
- Expanded
- Collapsed First Occurrence
- Collapsed
- Closed First Occurrence
- Closed
- Exit Fullscreen
- Companion Views
- Companion Clicks
- Revenue (Pub Currency)
- CPM (USD)
- CPM (Pub Currency)
- PMP Gross Revenue (Pub Currency)
- PMP Gross CPM (Pub Currency)
- Ineligible Market Request %
- Fill Rate %
Bid Performance
Dimensions
- Supply Account ID
- Inventory Site ID
- Ad Unit ID
- Delivery Medium
- Ad Size
- Publisher Currency
- User Geo Country
- Page Domain
- Device Type
- Video Placement Subtype
- Supply Account Name
- Ad Unit Name
- DSP Account Name
- Brand Name
- Deal ID
- Deal Name
- PMP Account Executive
- PMP Account Manager
- Deal Source
- Deal Type
- Deal Floor
- Deal Priority
- Package Name
- Inventory Site Name
- Buyer Name
Metrics
- Revenue (Pub Currency)
- Bids
- Bid Requests
- PMP Impressions
- PMP Gross Revenue (Pub Currency)
- Opportunities
- Paid Impressions
- Bid CPM (Pub Currency)
- Bid Fill Rate
- Bid Rate
- CPM (Pub Currency)
- Eligibility Rate %
- PMP Gross CPM (Pub Currency)
- Win CPM (Pub Currency)
- Win Rate
Custom Key-Value
Dimensions
- Supply Account ID
- Inventory Site ID
- Ad Unit ID
- Delivery Medium
- DSP Account ID
- User Geo Country
- Publisher Currency
- Custom Key
- Key Value
- Ad Size
- Supply Account Name
- Ad Unit Name
- DSP Account Name
- Inventory Site Name
Metrics
- Revenue (Pub Currency)
- All Requests
- Total Impressions
- Paid Impressions
- CPM (Pub Currency)
Near Real-Time
Dimensions
- Hour
- Publisher Currency
- Supply Account ID
- Inventory Site ID
- Page Domain
- Mobile App Name
- Mobile App Store URL
- Bundle ID
- User Device Manufacturer
- User Operating System
- User Browser Name
- User Geo Country
- Ad Unit ID
- Mobile SDK Platform
- Is Opt-In
- API Frameworks
- Playback Methods
- Protocol
- Buyer ID
- Brand ID
- Device Type
- Distribution Channel
- Media Subtype
- Placement Subtype
- Package ID
- OpenX Deal ID
- Deal Priority
- OpenX Endpoint Location
- Ad Size
- Ad Unit Name
- DSP Account Name
- Deal Name
- PMP Account Executive
- PMP Account Manager
- Deal Source
- Package Name
- Supply Instance Name
- Supply Account Name
- Inventory Site Name
- Subcategory
- Category
- Deal ID
- Brand Industry
- Buyer Name
- Brand Name
Metrics
- All Requests
- Market Requests
- Exchange Fills
- Paid/Billable Impressions
- PMP Paid/Billable Impressions
- Revenue (Pub Currency)
- CPM (Pub Currency)
- PMP Gross Revenue (Pub Currency)
- PMP Gross CPM (Pub Currency)
- Ineligible Market Request %
- Fill Rate %
Blocked Types
Dimensions
- Block Type
- Block Value
- Brand Industry
- Brand Name
- Inventory Site ID
- Inventory Site Name
- Publisher Currency
- Supply Account ID
- Supply Account Name
Metrics
- Base Revenue
- Blocked Bids
- Blocked CPM
- Incremental Revenue (Estimated)
- Revenue Lift (Estimated)