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Metrics and Dimensions Reference

Publishers

Last updated on February 5, 2020

This page contains a reference of Metrics and Dimensions per data view.

CPR (Context/Placement/Response)

Dimensions
  • Publisher Currency
  • Supply Account ID
  • Inventory Site ID
  • Page Domain
  • Mobile App Name
  • Mobile App Store URL
  • Bundle ID
  • User Device Manufacturer
  • User Operating System
  • User Browser Name
  • User Geo Country
  • Ad Unit ID
  • Mobile SDK Platform
  • Is Opt-In
  • API Frameworks
  • Playback Methods
  • Protocol
  • Device Type
  • Distribution Channel
  • Media Subtype
  • Placement Subtype
  • Package ID
  • Ad Size
  • Ad Unit Name
  • DSP Account Name
  • Deal Name
  • PMP Account Executive
  • PMP Account Manager
  • Deal Source
  • Package Name
  • Supply Instance Name
  • Supply Account Name
  • Inventory Site Name
  • Subcategory
  • Category
  • Deal ID
  • Brand Industry
  • Buyer Name
  • Brand Name
Metrics
  • All Requests
  • Market Requests
  • Exchange Fills
  • Paid/Billable Impressions
  • PMP Paid/Billable Impressions
  • Skipped
  • Muted First Occurrence
  • Muted
  • Unmuted First Occurrence
  • Unmuted
  • Started
  • First Quartile
  • Mid Point
  • Third Quartile
  • Completed
  • Paused First Occurrence
  • Paused
  • Resumed First Occurrence
  • Resumed
  • Rewinded First Occurrence
  • Rewinded
  • Full Screen First Occurrence
  • Full Screen
  • Expanded First Occurrence
  • Expanded
  • Collapsed First Occurrence
  • Collapsed
  • Closed First Occurrence
  • Closed
  • Exit Fullscreen
  • Companion Views
  • Companion Clicks
  • Revenue (Pub Currency)
  • CPM (USD)
  • CPM (Pub Currency)
  • PMP Gross Revenue (Pub Currency)
  • PMP Gross CPM (Pub Currency)
  • Ineligible Market Request %
  • Fill Rate %

Bid Performance

Dimensions
  • Supply Account ID
  • Inventory Site ID
  • Ad Unit ID
  • Delivery Medium
  • Ad Size
  • Publisher Currency
  • User Geo Country
  • Page Domain
  • Device Type
  • Video Placement Subtype
  • Supply Account Name
  • Ad Unit Name
  • DSP Account Name
  • Brand Name
  • Deal ID
  • Deal Name
  • PMP Account Executive
  • PMP Account Manager
  • Deal Source
  • Deal Type
  • Deal Floor
  • Deal Priority
  • Package Name
  • Inventory Site Name
  • Buyer Name
Metrics
  • Revenue (Pub Currency)
  • Bids
  • Bid Requests
  • PMP Impressions
  • PMP Gross Revenue (Pub Currency)
  • Opportunities
  • Paid Impressions
  • Bid CPM (Pub Currency)
  • Bid Fill Rate
  • Bid Rate
  • CPM (Pub Currency)
  • Eligibility Rate %
  • PMP Gross CPM (Pub Currency)
  • Win CPM (Pub Currency)
  • Win Rate

Custom Key-Value

Dimensions
  • Supply Account ID
  • Inventory Site ID
  • Ad Unit ID
  • Delivery Medium
  • DSP Account ID
  • User Geo Country
  • Publisher Currency
  • Custom Key
  • Key Value
  • Ad Size
  • Supply Account Name
  • Ad Unit Name
  • DSP Account Name
  • Inventory Site Name
Metrics
  • Revenue (Pub Currency)
  • All Requests
  • Total Impressions
  • Paid Impressions
  • CPM (Pub Currency)

Near Real-Time

Dimensions
  • Hour
  • Publisher Currency
  • Supply Account ID
  • Inventory Site ID
  • Page Domain
  • Mobile App Name
  • Mobile App Store URL
  • Bundle ID
  • User Device Manufacturer
  • User Operating System
  • User Browser Name
  • User Geo Country
  • Ad Unit ID
  • Mobile SDK Platform
  • Is Opt-In
  • API Frameworks
  • Playback Methods
  • Protocol
  • Buyer ID
  • Brand ID
  • Device Type
  • Distribution Channel
  • Media Subtype
  • Placement Subtype
  • Package ID
  • OpenX Deal ID
  • Deal Priority
  • OpenX Endpoint Location
  • Ad Size
  • Ad Unit Name
  • DSP Account Name
  • Deal Name
  • PMP Account Executive
  • PMP Account Manager
  • Deal Source
  • Package Name
  • Supply Instance Name
  • Supply Account Name
  • Inventory Site Name
  • Subcategory
  • Category
  • Deal ID
  • Brand Industry
  • Buyer Name
  • Brand Name
Metrics
  • All Requests
  • Market Requests
  • Exchange Fills
  • Paid/Billable Impressions
  • PMP Paid/Billable Impressions
  • Revenue (Pub Currency)
  • CPM (Pub Currency)
  • PMP Gross Revenue (Pub Currency)
  • PMP Gross CPM (Pub Currency)
  • Ineligible Market Request %
  • Fill Rate %

Blocked Types

Dimensions
  • Block Type
  • Block Value
  • Brand Industry
  • Brand Name
  • Inventory Site ID
  • Inventory Site Name
  • Publisher Currency
  • Supply Account ID
  • Supply Account Name
Metrics
  • Base Revenue
  • Blocked Bids
  • Blocked CPM
  • Incremental Revenue (Estimated)
  • Revenue Lift (Estimated)