Domain Targeting
Last updated on February 21, 2019
You can specify a list of domains to block or allow in deal packages. Domain targeting options (in packages) are as follows:
| Targeting dimension | Operator | Options |
|---|---|---|
| Domain | • equals • does not equal | One or more domain names or domain page URLs, entered one per line. |
Using Domain Name Patterns
Use different name pattern variations to specify the domain pages you want target or block:
| Domain name pattern | Description |
|---|---|
| Exact domain | Affects traffic that matches the exact domain of the URL only. Entering “example.com”: • Affects “ http://example.com/sports/baseball/dodgers” and “http://example.com/legal/policies”.• Does not affect “news.example.com”. |
| Prepended domain | Allows you to prepend a domain with “*.” and affects any traffic that contains the full value. A domain can only be prepended with “*.” on the left. Doing so on the right will not have the desired effect. Entering “*.example.com”:• Affects “ http://sports.example.com/baseball/dodgers” and “http://news.example.com/nyc/yankees”.• Does not affect “ http://example.com/sports/baseball/dodgers” and “http://example.com/legal/policies”. |
| Exact domain with sub-page prefix | Affects traffic with the exact domain of the URL and the specified sub-page only. Entering “example.com/local”:• Affects “ example.com/local/losangeles” and “example.com/local/nyc”.• Does not affect “ sports.example.com/local” or “example.com/state/local”. |
| Prepended domain with sub-page prefix | Allows you to prepend a domain and sub-page combination with “*.” and affects any traffic that contains the full value. Additionally, A domain can only be prepended with “*.” on the left. Doing so on the right will not have the desired effect.Entering “ *.example.com/local”:• Affects “ news.example.com/local” and “sports.example.com/local/pasadena”.• Does not affect “ news.example.com/politics/local” or “news.example.com/local-politics”. |
| Entering a single word | Entering a word by itself, like “openx”, has no valid effect. |
NOTE
To ensure that you capture any directories that precede the domain name, make sure to use both the exact domain (
example.com) and the prepended domain (*.example.com).