Domain Targeting
Last updated on February 21, 2019
You can specify a list of domains to block or allow in deal packages. Domain targeting options (in packages) are as follows:
Targeting dimension | Operator | Options |
---|---|---|
Domain | • equals • does not equal | One or more domain names or domain page URLs, entered one per line. |
Using Domain Name Patterns
Use different name pattern variations to specify the domain pages you want target or block:
Domain name pattern | Description |
---|---|
Exact domain | Affects traffic that matches the exact domain of the URL only. Entering “example.com”: • Affects “ http://example.com/sports/baseball/dodgers ” and “http://example.com/legal/policies ”.• Does not affect “news.example.com”. |
Prepended domain | Allows you to prepend a domain with “*. ” and affects any traffic that contains the full value. A domain can only be prepended with “*. ” on the left. Doing so on the right will not have the desired effect. Entering “*.example.com ”:• Affects “ http://sports.example.com/baseball/dodgers ” and “http://news.example.com/nyc/yankees ”.• Does not affect “ http://example.com/sports/baseball/dodgers ” and “http://example.com/legal/policies ”. |
Exact domain with sub-page prefix | Affects traffic with the exact domain of the URL and the specified sub-page only. Entering “example.com/local ”:• Affects “ example.com/local/losangeles ” and “example.com/local/nyc ”.• Does not affect “ sports.example.com/local ” or “example.com/state/local ”. |
Prepended domain with sub-page prefix | Allows you to prepend a domain and sub-page combination with “*. ” and affects any traffic that contains the full value. Additionally, A domain can only be prepended with “*. ” on the left. Doing so on the right will not have the desired effect.Entering “ *.example.com/local ”:• Affects “ news.example.com/local ” and “sports.example.com/local/pasadena ”.• Does not affect “ news.example.com/politics/local ” or “news.example.com/local-politics ”. |
Entering a single word | Entering a word by itself, like “openx ”, has no valid effect. |
NOTE
To ensure that you capture any directories that precede the domain name, make sure to use both the exact domain (
example.com
) and the prepended domain (*.example.com
).