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Domain Targeting

Publishers

Last updated on February 21, 2019


You can specify a list of domains to block or allow in deal packages. Domain targeting options (in packages) are as follows:

Targeting dimensionOperatorOptions
Domain• equals
• does not equal
One or more domain names or domain page URLs, entered one per line.

Using Domain Name Patterns

Use different name pattern variations to specify the domain pages you want target or block:

Domain name patternDescription
Exact domainAffects traffic that matches the exact domain of the URL only. Entering “example.com”:

   • Affects “http://example.com/sports/baseball/dodgers” and “http://example.com/legal/policies”.
   • Does not affect “news.example.com”.
Prepended domainAllows you to prepend a domain with “*.” and affects any traffic that contains the full value. A domain can only be prepended with “*.” on the left. Doing so on the right will not have the desired effect. Entering “*.example.com”:

   • Affects “http://sports.example.com/baseball/dodgers” and “http://news.example.com/nyc/yankees”.
   • Does not affect “http://example.com/sports/baseball/dodgers” and “http://example.com/legal/policies”.
Exact domain with sub-page prefixAffects traffic with the exact domain of the URL and the specified sub-page only. Entering “example.com/local”:

   • Affects “example.com/local/losangeles” and “example.com/local/nyc”.
   • Does not affect “sports.example.com/local” or “example.com/state/local”.
Prepended domain with sub-page prefixAllows you to prepend a domain and sub-page combination with “*.” and affects any traffic that contains the full value. Additionally, A domain can only be prepended with “*.” on the left. Doing so on the right will not have the desired effect.
Entering “*.example.com/local”:

   • Affects “news.example.com/local” and “sports.example.com/local/pasadena”.
   • Does not affect “news.example.com/politics/local” or “news.example.com/local-politics”.
Entering a single wordEntering a word by itself, like “openx”, has no valid effect.
NOTE

To ensure that you capture any directories that precede the domain name, make sure to use both the exact domain (example.com) and the prepended domain (*.example.com).