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Technology and Devices Targeting

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Last updated on January 24, 2019


This type of targeting includes technographic aspects of an impression, such as the user’s operating system, browser, or device. To target the technologies in the user’s web environment, such as their operating system, OpenX typically derives information from the browser’s user agent string, but the method of observation may vary by delivery medium.


Technology and Devices Targeting Options

Targeting dimensionOperatorsOptions
API Frameworks• equals
• does not equal
Select one or more API frameworks to target or block.
   • MRAID-1
   • MRAID-2
   • MRAID-3
   • OMID-1
   • ORMMA
   • VPAID 2.0
Browser• equals
• does not equal
Select one or more browsers to target or block.
Connection Speed• equals
• does not equal
Select one or more connection speeds to target or block, as follows:
   • high (such as OCX, TX, and frame relay)
   • low (such as dialup or mobile wireless)
   • medium (such as consumer satellite, DSL, cable, fixed wireless, and ISDN)
   • unknown
Connection Type• equals
• does not equal
Select one or more connection types to target or block.
Cookies• accepted
• not accepted
Targets or blocks specific user cookies.
Device• equals
• does not equal
Select one or more devices (such as cell phones or tablets) to target or block.
Device ID• Ad Tracking Enabled
• Ad Tracking Limited
Targets or blocks based on whether there is a device ID and ad tracking is enabled.
Device Type• equals
• does not equal
Targets or blocks a specific device type.
Language• equals
• does not equal
Select one or more languages to target or block. Language targeting is based on the user’s browser language.
Mobile Carrier• is any of
• is not any of
• is WiFi only
Select one or more mobile carriers to target or block.

Note: You can target or block devices or mobile sites based on their mobile carriers (for devices) or a mapping from the IP address to a mobile carrier (for mobile websites), such as AT&T or Verizon, or devices connected via wireless internet. OpenX obtains this information from the crr parameter in the mobile ad request, which provides a Mobile Country Code-Mobile Network Code tuple (MCC-MNC).
OS• equals
• does not equal
Select one or more operating systems to target or block.
Screen Resolution• equals
• does not equal
Select one or more screen resolutions to target or block.
User Agent• begins with
• contains
• does not begin with
• does not contain
• does not end with
• does not equal
• ends with
• equals
Type the user agent information that you want to target or block.

Once you’ve chosen your targeting criteria, continue creating or editing your line item, as necessary. Alternatively, specify other targeting dimensions.