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CCPA Integration Support


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Publishers

Last updated on March 18, 2020

The ​California Consumer Privacy Act (CCPA) grants California consumers new rights to opt out of the sale of their personal information. Under the CCPA, the transfer of user data in programmatic advertising may be considered the “sale” of personal information, in which case users must be provided with the opportunity to opt out.

OpenX has built support for the U​.S. Privacy User Signal Mechanism​ (USP API), the IAB’s solution for signaling a user’s opt-out election throughout the programmatic ecosystem. If this is your preferred compliance method, you should build support for the USP API and update your integration with OpenX to ensure this signal is passed.

OpenX also supports ​DAA CCPA Opt-Out Tools.​


IAB CCPA Framework: U.S. Privacy Integration

If you are an OpenX publisher using one of the following methods and you are utilizing the IAB CCPA Compliance Framework (USP API), you must make the following updates.

  • OpenX Bidder Lite:​ Replace your code base with the latest version. For more information, visit the O​penX Community​.
  • OpenX Mobile Android/iOS SDK:​ Upgrade to version 4​.11.0 or later​. For more information, see GitHub Android and i​OS​.
  • OpenRTB integrations:​ Add the r​egs.ext.us_privacy​ ​field​ to bid requests that you send to OpenX per the ​IAB spec.​
  • Prebid Adapter:​ Upgrade to version 2.44.2+ or 3.1.0+. For more information, go to Prebid.
  • Index Container: Please contact your Index Exchange account team to enable the passing of CCPA signals through your OpenX adapter.
  • Non-OpenRTB S2S integrations:​ Add the u​s_privacy​ parameter to ad requests.

The following integration types require no change to your OpenX integration, it only requires implementation of the USP API:

  • JavaScript tag for web
  • OpenX Bidder implementations​ (other than Bidder Lite)

CMP Options

A Consent Management Platform (CMP) collects and stores information from consenting users on behalf of a ​publisher​ and passes that information to ad exchanges and demand partners. There are many options for CMPs, but below are a few:

Demand Partners

Last updated on March 18, 2020

To support compliance with the California Consumer Privacy Act (CCPA), OpenX has adopted the IAB’s CCPA Compliance Framework and will pass thru the us_privacy string in bid requests. You can use the us_privacy string to inform bidding decisions.

OpenRTB bid requests from OpenX can include the following field:

  • us_privacy of the BidRequest.regs.ext object (IAB framework). To review what information is stored in the U.S. Privacy String please review this document from the IAB.