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Some web and mobile inventory is subject to the following regulations:

  • Children’s Online Privacy Protection Act (COPPA): A federal law in the United States imposing certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.
  • California SB-568: A California law imposing restrictions on advertising to minors under age 18 who reside in California.
  • California Consumer Privacy Act of 2018 (CCPA): A law intended to enhance privacy rights and consumer protection for any residents of California, United States.
  • General Data Protection Regulation (GDPR): A set of data protection rules designed to give European Union (EU) citizens more control over the collection and processing of their personal information.

You must select an intended audience value for your site or mobile app when you create a site. Ad requests from this inventory will pass your intended audience selection to buyers in OpenX Ad Exchange so that they can make appropriate bid responses.

Alternatively, you can pass the openrtb ad request parameter in an ad request and include the Regs object in its value.